28

Jul 2016

Privacy Policy

PRIVACY POLICY

 

Welcome. Assembly is a fast-growing, modern media agency that provides brands with innovative media solutions powered by sophisticated planning and buying technologies (“Advertising Service”). Assembly (“Assembly”, “we”, or “our””) appreciates our advertisers, visitors to this site and users (“you”), which is why we have created this privacy policy. We want to make certain that you understand our policies and procedures, the personally identifiable information you must provide if you wish to use our site, the Advertising Service, and how such information is utilized.

The section of this privacy policy titled “Site Policy” applies only to www.media-assembly.com or any other site owned by Assembly that links to this privacy policy (“Site”). The section of the policy titled “Advertising Service” applies to the Advertising Service we provide to our customers. If you are an existing Assembly customer or potential customer, or a user that interacts with our Advertising Service, please read this section below. The section of the policy titled “General Terms for Site and Advertising Service” contains terms that apply to both the Site and our Advertising Service. If, for any reason, you do not agree with this privacy policy as outlined below, then you should leave this Site immediately or discontinue using our Advertising Service, as applicable.

 

Site Policy

 

slashPersonally Identifiable Information Collected on the Site by Assembly

Assembly may collect and store information about you generally considered personally identifiable in the United States (“PII”), should you choose to submit such information through the Site. This can be anything including your name, address, email address, and any other personally identifying detail.

 

slashHow Assembly Collects Non-PII- on the Site

Assembly or any vendors employed by the Assembly may also collect and store aggregate or anonymous information about user contact with, and use of our Site, through cookies, described below, and other methods (“Non-PII”). Examples of such information include: demographic information, internet browser being used, computer operating systems, applications, software and peripherals being used, the domain name of the website which linked to www.media-assembly.com and browsing habits on and usage of the www.media-assembly.com website.

 

slashHow Personally Identifiable Information Is Used by Assembly

Assembly will only use PII as described in this policy.

Assembly may use the PII collected to contact you about our products and services or those of our advertisers or other third parties. We do not sell or share your PII with third parties without your consent, except for the parties described below. PII may be shared with our advertisers (if they have agreed to comply with similar privacy protections), affiliated companies of Assembly, technical consultants and other third parties.

Information obtained in connection with www.media-assembly.com or any other Site owned by Assembly may be combined with and used by Assembly in conjunction with information obtained through other offline and online sources.

 

slashHow Non-PII Is Used By Assembly

Non-PII may be shared with third parties for any reason or purpose, including, but not limited to, advertising or promotional use.

 

slashSite Cookies

Cookies may be used to collect non-PII, in order to customize your experience on our Site. A cookie is a small piece of text stored on a user’s computer by a web browser, when Sites are visited. A cookie can be used for authentication, session tracking (state maintenance), storing site preferences, shopping cart contents, the identifier for a server-based session, or anything else that can be accomplished through storing textual data. Other similar technologies that collect data may be used.

Most browsers are initially set up to accept cookies; however, a browser can be reset to refuse all cookies or indicate when a cookie is being sent. A browser can also be expelled of cookies. (Note: if you choose to disable cookies or refuse to accept a cookie, you may not be able to utilize all features of the Site.)

Some of our advertisers on the Site and their ad service providers may set cookies when their advertising banners are clicked. Cookies received from banner ads are collected by those advertisers and their ad service providers. The advertiser’s privacy policy and/or that of its service provider will govern the use of this information and Assembly is not responsible for the privacy practices of such advertiser or ad service provider.

 

slashLinks

Assembly Sites may contain links to sites maintained by third parties. Assembly is not responsible for the privacy practices of these sites.

 

slashSite Opt Out Procedures

All visitors to an Assembly Site have the option to opt out of receiving information from Assembly. This opt out messaging will appear at the bottom of every promotional email that is sent to you by Assembly in relation to this Site. At any time, you can remove your information from our database of active users. If you no longer wish to use this Site or to receive any form of communication from Assembly, whether it is email, discounts, newsletters, or other promotional offers or materials, or wish us to delete your PII from our database of active users, please send us an email request marked “Privacy-Urgent” to the address in the “Contacting Us” section below.

 

slashSite Cookies

Cookies may be used to collect non-PII, in order to customize your experience on our Site. A cookie is a small piece of text stored on a user’s computer by a web browser, when Sites are visited. A cookie can be used for authentication, session tracking (state maintenance), storing site preferences, shopping cart contents, the identifier for a server-based session, or anything else that can be accomplished through storing textual data. Other similar technologies that collect data may be used.

Most browsers are initially set up to accept cookies; however, a browser can be reset to refuse all cookies or indicate when a cookie is being sent. A browser can also be expelled of cookies. (Note: if you choose to disable cookies or refuse to accept a cookie, you may not be able to utilize all features of the Site.)

Some of our advertisers on the Site and their ad service providers may set cookies when their advertising banners are clicked. Cookies received from banner ads are collected by those advertisers and their ad service providers. The advertiser’s privacy policy and/or that of its service provider will govern the use of this information and Assembly is not responsible for the privacy practices of such advertiser or ad service provider.

 

Advertising Service

 

Our Advertising Service provides advertisers, their agencies, website and applications publishers, data vendors and other partners access to technologies designed to display relevant advertisements to consumers viewing a publisher’s online properties and applications. This section of the privacy policy will outline our privacy practices, including how we collect and utilize information obtained, as they pertain to our Advertising Service. It also describes the choices available to you regarding our use of your information and how you can opt-out of having your information collected from the Advertising Service. Our Advertising Service is designed to be in compliance with the DAA and EDAA Self-Regulatory Code in the jurisdictions in which we operate. Click here if you would like further information regarding the DAA principles. Click here if you would like further information on the EDAA principles.

 

slashInformation Collection Through Our Advertising Service

Our Advertising Service collects information about the website(s) and/or applications that a browser and/or mobile browsing device visits and the advertisements that a browser displays while online. You may encounter our technology when we, or one of our advertising partners, purchases online advertisements on a website that you visit, an application that you use, and/or other online or digital properties.

In the course of providing our Advertising Service, we do not collect PII such as your name, address, phone number, e-mail address, Social Security Number, credit card information, financial account numbers, or health related information. If we discover that such PII has been inadvertently collected by our technology, we will take reasonable steps to remove the PII.

In the course of providing our Advertising Service, we may collect certain Non-PII, such as your IP type, IP address, ISP address, cookie IDs and segment IDs associated with cookie IDs, pages viewed and/or search terms entered on partner web sites, browser type, operating system, duration and frequency of visits to partner web sites, the date and time that advertising was viewed, clickstream data and other log file data. To provide relevant advertising for mobile users, we may also collect device type, make and model, operating system, carrier user ID, IDFA and similar device IDs, and information about the apps you use. We may also use the location of your device if you have decided to provide it to one of our partners. Non-PII may be used by us in conjunction with information obtained through sources other than our Advertising Service, including both offline and online sources, and as otherwise described below under “Information Usage.”

 

slashInformation Usage

We use the Non-PII we collect through our Advertising Service for a variety of purposes, including to help us deliver targeted advertising to consumers, to analyze interactions with and performance of our Advertising Service, measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. A more detailed explanation of how we may use such information to provide “Interest-Based Advertising” is provided in the paragraph below. We may also use Non-PII data from third parties (such as data vendors) and provide access to or share Non-PII with any number of third parties, including but not limited to business partners, affiliates and advertising clients. Similarly, we may enhance the Non-PII collected via our technology with Non-PII collected from our business partners.

 

slashInterest-Based Advertising

We may ourselves, or with third party vendors, use Non-PII in connection with our own or vendor information to deliver targeted advertising to you across web sites and mobile applications. Cookies, clickstream data, and other similar technologies described below may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other web sites or mobile applications you view with information on that product. This form of advertising, sometimes called “behavioral advertising,” is based on anonymous information based on your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Opt-Out.”

 

slashCookies and Similar Technologies

“Cookies” are pieces of information that may be placed on your computer by a web site for the purpose of facilitating and enhancing your communication and interaction with that web site. Many web sites use cookies for these purposes. We and our business partners and advertisers may use cookies (or clear gifs, web beacons or similar devices, including devices that function in the mobile environment as well as locally stored objects such as HTML5 web storage) to collect information and other behavioral data from users for purposes such as targeting advertising services and better understanding the effectiveness of our advertisements. We use persistent cookies. A persistent cookie remains active on your hard drive for up to one (1) year. We set a persistent cookie to enable us to track and target the interests of users to enhance the services we provide. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Note that this may cause some sites to work incorrectly. For further instructions on restricting the placement of cookies or opting-out of this type of targeted advertising, please see “Opt-Out” below.

 

slashCross Device Matching

We or our third party vendors analyze device activity data using a mathematical tool known as a “probabilistic algorithm” to determine if you have interacted with content across multiple devices and to match such devices. In connection with this analysis, we may rely on Non-PII (including demographic, geographic and interest-based data) from third parties such as data vendors, pursuant to their own privacy policies or we may use the Non-PII we collect in conjunction with such third party data. Our advertisers may also provide us with deterministic data about you that may be used to supplement our probabilistic data. Based on this data, we may then display targeted advertisements across devices that we believe are associated and may provide other services to our advertisers such as tools, analyses, data and insights to see how their website or mobile applications are used and to further enable cross-device targeting and analysis. For further instructions on restricting our use of certain cross-device data, please see “Opt-Out” below.

 

slashClickstream

As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as “clickstream data,” can be collected and stored by a web site’s server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to another web site. We may collect and use clickstream data to anonymously determine how much time visitors spend on web sites, how visitors navigate throughout web sites and how we may tailor our advertising to better meet consumer needs. This information will be used to improve our Advertising Service. Any collection or use of clickstream data will be anonymous, and will not intentionally contain any PII.

 

slashLinks to Third Party Sites

Advertisements we place may contain links to other web sites, including our advertisers’ web sites. Some of our advertisers or third-party web site or technology partners may place their own cookies and/or other data collection tools on your Internet browser outside of our Advertising Service; however, we have no access to or control over these cookies and/or other data collection tools. These other domains and/or web sites are not controlled by Assembly. We encourage our users to read the privacy policies of each and every web site that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other web sites. Visiting these other web sites is at your own risk.

 

slashLocation and Geo-location Functionality

If you enable location services on your device we may collect regional location data periodically as you use or leave open our Advertising Service. Certain of our mobile applications have search functionality that gathers aggregate location data about visitors and when visitors opt in, allows us to collect information about their precise geographic location (“Geo-location”). We may use GPS, Wi-Fi, Bluetooth or cell tower proximity to determine geo-location. If you agree to have your Geo-location collected, we may use and retain that precise location data to provide you with information about our Advertising Service or carry out marketing and other activities contemplated by our mobile applications and by this policy. When you have Geo-location software running on your device, we may only collect that information as controlled by your privacy settings on your device. For most mobile devices, you are able to withdraw your permission for us to acquire this information on your location through the device settings. If you have questions about how to disable your mobile device’s location services, we recommend you contact your mobile device service provider or the device manufacturer.

 

slashOpt-Out for Advertising Services

You may stop or restrict the placement of cookies on your computer (or mobile device) or remove them from your browser by adjusting your web browser preferences.

In addition, you may restrict the placement of cookies or opt out of Interest-Based Advertising (whether targeted through cookies, beacons, or other tracking technologies) that is served through a web browser (including a mobile web browser) by setting a cookie which tells our systems to ignore you and not display targeted ads. To opt out of such advertising, click here.

The online advertising industry also provides web sites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self- regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at www.aboutads.info and at www.youronlinechoices.eu.

To be clear, the opt-out must be performed on each device and browser that you wish to have opted-out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device. However, once you have opted out on one device (“Opted-Out Device”) we will not use any new data from the Opted-Out Device to identify you on another device for interest-based advertising purposes and we will not use data from another device for interest-based advertising purposes on the Opted-Out Device. Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. If you choose to opt out using our opt-out tool, we will add a cookie to your browser identifying it as an opted-out browser. Once you have elected to opt-out and our system has refreshed (which may take up to twenty-four hours), our advertising system will not collect or use any behavioral data associated with your browser for targeted advertising services for so long as our opt-out cookie remains in place.

Please note that we do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.

 

slashMobile Application User Opt Out

We remind you that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings. You may also download and use the DAA’s AppChoices mobile app on your iOS or Android device in order to opt out of our interest-based advertising on mobile applications. Links to this application are below:

DAA AppChoices Ios [https://itunes.apple.com/us/app/appchoices/id894822870?mt=8]

DAA AppChoices Android
[“https://play.google.com/store/apps/details?id=com.DAA.appchoices&hl=en].

 

General Terms for Site and Advertising Service

 

slashSale or Transfer of Business or Assets.

If Assembly or any of its affiliated companies or businesses is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, Information of our users may be one of the assets sold or merged in connection with that transaction. Information about our users may also be disclosed in connection with a commercial transaction where we are or any one of our businesses is seeking financing, investment, and support or funding.

 

slashSecurity

Assembly has taken reasonable steps to ensure the security of any information submitted. Physical, electronic, and managerial procedures have been instituted to prevent unauthorized access, maintain data accuracy, and ensure the appropriate use of information. However, Assembly cannot guarantee that communications stored on the website or our servers, will be completely free from unauthorized access such as hackers and your use of the website demonstrates your assumption of this risk.

We also reserve the right to access and/or disclose any information as required by courts or administrative agencies, or to investigate any suspected fraud, harassment or other violations of any law, the Site or Advertising Service rules or policies, or the rights of third parties or any suspected conduct which Assembly deems improper.

 

slashRetention

If we have shared your information with such third parties as permitted by this policy, Assembly is not responsible for removing information from said third party lists or databases.

Please note that Assembly reserves the right to keep any information submitted or collected for business reasons, such as archiving data in accordance with the applicable laws.

 

slashProtection for Children

This Site is not intended for users under the age of 13. If a parent or guardian learns that a child has provided personally identifiable information, that child’s parent or guardian should send an email request marked “Privacy – Urgent”, if they would like the information submitted by the child deleted from our database. All reasonable efforts will be made to delete such information from our database.

 

slashUnited States of America

This Site is maintained and our servers are located in the United States of America. By using our Site or Advertising Service, you willfully authorize consent to export your personally identifiable information to the USA and to store and use it in the USA as specified in this policy.

 

slashConsent

We reserve the right to amend this privacy policy at any time. Any changes will be posted on this page and identified by a new Effective Date. Your continued use of the Site or Advertising Service indicates your consent to the terms of the updated privacy policy.

 

slashContacting Us

If you have any questions about this Site, our Advertising Service or our privacy policy and practices, you can contact us at:

By regular mail:

Assembly

909 Third Ave,NY, NY 10022

By email: get-in-touch@media-assembly.com

 

slashEffective Date

This privacy policy was last updated on July 27, 2016.

 

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